SDH 375: Success In Content Marketing With Lacy Boggs

Other ways to listen:

Our guest today, Lacy Boggs, is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps business owners create strategic content to market their business online. Her team creates content, copy, and content strategy for personality-driven small businesses, offers support for businesses at every level including courses, a group program, and done-for-you copywriting and strategy services.

Today, she’s here to share with us her journey to entrepreneurship, tips on content creation and some of her strategies in running her content marketing business!

In this episode, you will...

Hear about Lacy's story before making the leap
Find out what made her decide to quit her job
Learn about finding what makes you unique
Get insights on how you can navigate when starting out
Know that we learn by doing, no one got it right the first time
Discover the importance of doing what you love
Gather some pointers when you are starting with content creation
Get tips on how to hire subcontractors
Get insights in making sure you are legally covered
and more!

Insights:

"Your journey, it will never be a straight line."
"Failing" at a typical blueprint-style launch taught me that it's more important to find your own leadership marketing formula than to follow the crowd."
"Essentialism is the disciplined pursuit of less" (but better)."