SDH 240: How To Determine Which Social Media Outlet That's Right For Your Business with Rachel Hollis
Do you ever feel like you can’t and don’t know what to do next? Maybe you’re unsure of how to shift your business in a saturated market? Or you’ve listened to experts on how to solve problems but your gut is telling you otherwise?
Today’s guest—Founder and CEO of Chic Media and The Chic Site, mother and author— Rachel Hollis faced similar questions while transitioning from a high-end event planner to a profit-making blogger. Rachel creates content for the affordable yet chic shopper, the cool but not fancy creator, the delicious but achievable chef.
In this episode you will…
Gain traction in terms of profit, not just notice
Understand why having a clear brand voice is crucial
Manage the challenges of content creation
Know which media to choose from your target audience’s message
Discover the importance of using a search-friendly copy when posting on Youtube or Pinterest
Find out how to shift your business to a saturated market
QUOTES:
“I always like to remind women especially that nobody, not even an expert in their field, gets to tell you how big your dreams can be.” Rachel Hollis
“If I had listened to every single person, who were the experts, that first book would still be sitting on my computer and I don’t know if I’d be an author today.” Rachel Hollis
“The resources that we have available on the internet for free are unparalleled when it comes to building a company, producing creative...” Rachel Hollis
“You can control what happens next. You can arm yourself with the resources and the knowledge, and you can make smart choices to get you to the next step.” Rachel Hollis
“Anytime your market gets saturated like that, the price for you goes down.” Rachel Hollis
“The goal is not how many jobs you can do, the goal is how much you can make on individual jobs.” Rachel Hollis
“One of the best lessons I have learned in the history of my career, I think this applies to everybody listening no matter what it is you’re doing or what stage you are in on your process, is having a really clear brand voice.” Rachel Hollis
“If you know your niche and you can speak to a very specific market, well there are brands and products that want access to that specific person.” Rachel Hollis
“Instagram is the new blog. I would say that social media in a lot of ways is way more relevant because we as a society don’t tend to go to websites. We consume our media inside of a news feed that we watch on social media.” Rachel Hollis
“At the end of the day, no matter what business you’re in, your goal should be to offer more value than anyone else.” Rachel Hollis
“Every single thing I know about business, writing, life, I learned in books, on podcasts and a Google search bar. So I’m super passionate about reading as an entrepreneur; because anytime I am unsure of something I find a book or ten books until I can arm myself with that knowledge…” Rachel Hollis
“I feel like knowledge is courage for me, so whenever I am feeling unsure I read a book.” Rachel Hollis
RESOURCES:
“80/20 Principle” by Richard Koch
“High Performance Habits” by Brendon Burchard
“The One Thing” by Gary Keller and Jay Papasan
“The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential” by John C. Maxwell
