SDH 419: How to Build Your Personal Brand with Rachael Bozsik

Other ways to listen:

Ready to build your online presence? If the answer is YES! Then you first need a domain. Your domain acts like your telephone number but for the web, it is how people find and contact you. Step number 1 is securing your domain. We recommend Hover. Hover makes finding a domain simple and easy to do. They provide a clean user interface so that you can drop the tech and overwhelm and get up and running in no time. Not to mention their customer service is best in class. Thank you to Hover for supporting the She Did It Her Way podcast. To check out Hover and secure your business website domain, head to hover.com/SheDidIt to receive 10% off your first domain. Again that is hover.com/SheDidIt to receive 10% off your first domain.

Our guest today dedicates her career to solely coaching brilliant female entrepreneurs to increase their visibility, influence, and profitability around their life’s mission. Her clients include Silicon Valley-backed start-ups, HGTV stars, best-selling authors, and various other 6 and 7-figure small businesses.

Rachael Bozsik is an international keynote speaker and thought leadership coach for female entrepreneurs. It is her mission to empower entrepreneurial women to position themselves as ‘World-Class Thought Leaders’ and public figures in their niche via press paid speaking and partnerships. Rachael has been applauded for her work and numerous international publications as a top tier expert in elite branding positioning including Forbes, Glamour, Business Insider, and more.

Through her work as a professional speaker, she has empowered 60,000 plus women on stages including Harvard Business School Spanx Headquarters, Wharton Business School, Cornell, Brown, NYU Stern School of Business, Professional Business Women of California National Conference, American Society of interior designers, Nylon Magazines, and Influencer Conference, just to name a few. She has also had the opportunity to partner with incredible brands, including Oprah's leadership Academy, L'Oreal, Sephora, and others.

Today she’s sharing her story, what she's doing now, and how she started her journey. At an early age, she was already exposed to professional development because every weekend, Planned Parenthood came and visited her house for family therapy.

The woman that came to visit them became her first female mentor, she was a luxury real estate agent. She asked Rachael to come with her on weekends to open houses, and she taught her early on this idea of personal branding and networking, and mentorship.

In this episode, you will…

Hear about Rachael's interesting start
Discover your "aha" moment
Figure out and focus on your niche
Understand the importance of personal branding
Get the value of reviews and stamp approval
Learn about stamp approval and association with press and brands
Why you need a coach especially in the early stage
Learn how to take it light and if it doesn't work, move on

Insights:

"I think that it's kind of almost a rite of passage to be in hustle mode."
"I wish I became more an expert of one thing, rather than a master or not even a master right. Like a jack of all trades, like a master of one rather than a jack of all trades. And like that's what I do now.”
"Personal branding, it's everything to your business."