The Importance Of Detaching From The Outcome (+ Recap On My Launch)

Hello friends! Welcome back to another blog post experience.

Before we dive in, let me tell you, this is a good one. You'll want to stick around for this as I'm getting super raw and vulnerable about my launch, what the experience was going through it, and what I learned from this specific launch.

Okay, let's dive in... Today, I want to share with you the specifics of my launch, like dates I launched, the strategy, what I did and more, but also share the biggest most valuable lesson that I learned and it was priceless. Also, some things I'm now considering moving forward.

So for those of you who don't know, on November 1st I officially opened the doors to my signature program, The Ultimate Leap Suite Academy. Two weeks prior to this, I did a pre-launch offer where you could enroll in the ULSA at a discounted price.

The Ultimate Leap Suite Academy is a course + community that helps aspiring entrepreneurs and coaches launch their online business and get clients so that they can replace their corporate income, quit their job and live the life they've always dreamed about. This was the first time I launched this entire course. There are over 75 different lessons teaching students how to set up their business from email marketing, website, client on-boarding, accounting, legal, you name it. Every month I host mini-training and coaching sessions in our private Facebook Group.

The pre-launch strategy was simply sharing the offer on Instagram and with my email list. I wrote and pre-scheduled these emails ahead of time. I used Leadpages for the offer, Thrivecart for checkout and Deadline funnels for pre-launch cart close.

The launch strategy consisted of a 5-day email challenge and a webinar, "Corporate Cubicle to Sold Out services", on the last day of the challenge. At the end of the webinar, I invited attendees to join the ULSA.

From a launch strategy the fundamentals were there: the challenge, the webinar, the emails, Deadline Funnels, Thrive cart, sharing on social media, you name it.

But over the weekend it was crickets. That's when I started to really get in my head:

Why is no one enrolling?
Maybe this isn't wanted I'm meant to do?
Maybe it isn't a good product?
How come it feels like when ‘so and so’ launches, it goes so well?
Am I not good enough?

Sunday night, I wanted to take flight.

I was already scheming in my head the next launch. It was soo uncomfortable for me at that moment to stay present.

On day 4 of the launch, Monday, November 4th, I wasn't seeing the performance I was expecting. At this point, I downloaded the list of Zoom attendees on Friday's webinar and email every single attendee that was on the webinar for more than 45 minutes (the offer was at about minute 40 so they knew there was an offer) and I was honest with them and asked, "Hey ‘so and so’, I wanted to follow up with you and asked why you haven't purchased the ULSA yet? My enrollments have been where I thought they would be so I'm doing a little investigating. Don't worry, your feedback won't hurt my feelings."

This exercise alone taught me so much about myself, what it means to be a business owner and the type of people I was attracting and whether or not I was speaking to those who are my target audience. At this moment, I was reminded of how important it is to ask questions and let people tell you what they're thinking instead of guessing what they're thinking.

The cart closed Thursday, November 7th at 7 pm CENTRAL.

I have done other launches that resulted in thousands of dollars, coaching programs that sold out and hosted in-person events that thrived.

This experience was different.

And I needed to go through it.

What I learned:

During the week of the launch when sales were stagnant, I found my brain wanting to fill the void, wanting to FIX any problem it could find. My brain wanted to start working on the next launch vs being present in the moment of the current launch. Why? I think it was because it was so uncomfortable to come face to face with something not meeting your expectations. It is easier to scrap something that isn't "working" and to start again. But it is the willingness to stay in the trenches when things are not working well that creates perseverance, discipline, and commitment.
The launch in and of itself felt heavy. It felt like I was forcing it. I was away the 5 days leading up to open cart due to a close friend losing her mother, it was right in mercury retrograde and it came from a place of planning. You have to be energetically aligned and excited for what it is that you're offering in order to align with that vibration.
At first, I didn't want to share this experience on the podcast because it felt like a defeat, extremely vulnerable and thought, "If I share this, who will want to work with me?" And the truth is, that hearing and listening and listening and understanding and understanding and knowing are so different. You can understand how to do something but you don't KNOW how to it until you do go through it. I now have THIS experience so that next time one of my clients goes through this on their launch, I KNOW what they're going through and how to overcome and work through it.
It was also another reminder that I get to make this experience mean what I want it to mean. For example, if someone makes $50,000 a year as a salary, some might say "that isn't enough" and others might say "that is so much." $50,000 dollars is just that $50,000, it is a stated fact of your annual salary, but you get to decide what you make it mean. Just like how many people enroll in your programs; coaching, courses, you name it. The number of people that enroll or sign up is just a number, it is a fact, but you have the ultimate choice of deciding what you want to make it mean.
So while this wasn't the most profitable launch, it was an absolute priceless learning experience. The most important learning lesson from this launch and what I want you to take away and if you only take one thing away, I want it to be this... You are ALWAYS MORE THAN ENOUGH, GOOD ENOUGH because you are YOU and you are HUMAN. The result, the outcome doesn't matter. It does not define your worth, your contribution to this world. If you are only conditionally enough when you make a certain amount of sales, land a certain amount of clients, you'll constantly be in a state of the question. I want you to know that regardless of the outcome, regardless of how many people sign up for your course, email list, coaching program, that you are STILL MORE THAN ENOUGH. That does not determine your worth. You are already worthy and enough. Yes, still set goals, still strive to achieve them but detail yourself from the result, outcome. Because when we grip it so hard, and we create expectations, we then strap yourselves in for a rollercoaster ride that is conditional and based on something outside of ourselves. This is why it is better for our happiness and loving to be unconditional, to be a choice. It is choosing enoughness, all the time, regardless of the outcome or result.

What I learned in terms of actual launch and what I'm considering doing before I re-open doors again:

Get really clear on who the program is for and how I can help students and have them come through in my messaging. Doing more investigating as to why those who enrolled, did enroll and pay attention to the type of business they are launching or currently working on.
I know there is a ton of AMAZING content in the course. It is all the stuff that I've helped students with in the past and have had questions on, it is just doing a better job of marketing the benefits of it.
Paying attention to the language prospective and current students are using and building that into the message.
Focus not on the emotional state but what they are thinking to get them to that emotional state. For example, I was watching a training a few weeks ago about nailing your niche and messaging. Using words like stuck and overwhelm (which I used and need to update a lot), isn't helpful as much as using the words they think that has gotten them to a place of stuck and overwhelm.
Focus on the community aspect of the program. So much of quitting your job and building your business is having the support of others and that is HUGE. Having accountability is HUGE. That is so much value right there.
Tweaking the webinar to be more focused on those wanting to coach and help other people.

Again, every day is an experience and a learning opportunity. You have to take action to see what works and what doesn't, to get feedback so that you can get clarity on what you want to do next. You can be afraid of feeling uncomfortable feelings. That is where true growth is my friend.

I will leave you with this, I want you to ask yourself:

"Where can I detach from the outcome, the result, and how can I continue to remind myself that my enoughness isn't conditional? I am already human and therefore enough."

Alright, my beautiful friends, if you enjoyed today's blog post, I would love for you to take a screenshot, share your ah-ha and tag us on Instagram at @shediditherway. I am the only one in the DM's so I would love love love to connect you even more!